These needs can range anywhere from depleting a competitor’s online advertising budget to adding a hundred comments to a track on SoundCloud… as low-tech as this seems, it has become an increasingly bigger problem that violates human rights and threatens the current ecosystem of the internet. Now that we have the “who” figured out, let’s discuss the “how” (This is the part where I’m supposed to offer you a red pill or a blue pill). There are two basic methods to generating “fake” stats on SoundCloud: Click FarmsĪnyone remember Diablo 2? Click farms are essentially computer sweatshops where workers in impoverished areas (sometimes children) sit at computers clicking assigned links and forming accounts based on clients’ needs. Especially with money-making accounts at stake. Now of course, these agencies don’t exclusively generate “fake” stats but its naive to believe even for a moment that a single PR company is above engaging in this kind of activity if one person is doing it, everyone is doing it. “Fake” stats give PR companies something to point at and tell artists “see? We’re totally worth $800 a week.” It’s a way to guarantee success in world where music marketing is becoming increasingly obsolete. And who gets paid to generate a following for artists? That’s right, PR Firms. In a world where money is generated by “pay per click” or “pay per view”, big digital followings can literally translate into cold hard cash (and that’s fucking real). As full-time musician, label owner and occasional blogger I can attest to the power that a sizable social media following can have on getting blog features and gig offers.
What’s more, these “fake” user accounts take up resources that SoundCloud must pay for and, in the face of massive, fatal DMCA takedown demands, pose a substantial threat to the company’s ability to attract capital.Īrtists, on the other hand, stand to profit quite a bit from inflated stats.
HOW TO MAKE A SOUNDCLOUD BOT WITH UBOTSTUDIO PRO
Even if SoundCloud were to offer secret marketing campaigns that increase the stats of pro subscribers, it wouldn’t influence new subscriptions, the bread and butter that keeps the big investor money coming in. SoundCloud makes their money two ways: through subscriptions and investors. SoundCloud, unlike MOST streaming sites, does not offer advertising on their page so they don’t stand to gain money through content views like YouTube or Pandora. I know this because I know exactly who is generating those plays and how they’re doing it.įirst, its important to understand who profits from these inflated stats.
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